Tatum Aleigh Davis

Davie Life Magazine

Overview

During my time as a Social Media Intern at Davie Life Magazine, I supported the publication’s digital presence by developing engaging social media content designed to strengthen community connection and expand audience reach. Davie Life Magazine is a local lifestyle publication highlighting businesses, events, and stories across Davie County, and my role focused on translating print storytelling into compelling digital experiences.

My Role

As a Social Media Intern, I collaborated directly with the editorial and marketing teams to plan, create, and publish social media content.

My responsibilities included:

  • Developing social media content calendars
  • Writing captions aligned with brand voice and storytelling style
  • Designing and scheduling posts across platforms
  • Promoting magazine features, local businesses, and community events
  • Monitoring engagement and identifying high-performing content themes

The Challenge

Davie Life Magazine sought to grow its social media presence while maintaining a consistent brand voice that reflected the publication’s community-centered mission. The team needed support creating regular content, increasing engagement, and using social platforms to extend the life and visibility of magazine features beyond print distribution.

Key challenges included:

  • Maintaining consistent posting across platforms
  • Increasing audience engagement with local content
  • Adapting long-form editorial stories into social-friendly formats
  • Strengthening brand awareness within the local community

Strategy & Approach

To support Davie Life Magazine’s goal of growing its digital audience, I focused on creating social media content that felt local, personal, and community-driven.

Key approaches included:

Story Extension
Repurposed print articles into bite-sized social content to increase visibility and encourage readers to engage with full magazine features.

Community Spotlighting
Highlighted local businesses, events, and residents to encourage sharing and organic engagement within the Davie County community.

Consistency
Helped establish a steady posting rhythm to maintain audience engagement and strengthen brand recognition.

Audience-Centered Messaging
Crafted captions designed to spark conversation, celebrate local pride, and encourage interaction.

Execution

Throughout the internship, I:

  • Created promotional posts for new magazine issues and featured stories
  • Designed visually cohesive graphics aligned with brand identity
  • Wrote engaging captions encouraging interaction
  • Scheduled and managed posts to maintain platform consistency
  • Supported campaign promotion for local events and partnerships

Results & Impact

My contributions helped strengthen Davie Life Magazine’s social media presence by supporting consistent content delivery and expanding digital engagement with the publication’s audience.

Outcomes included:

  • Increased engagement through community-focused storytelling
  • Expanded visibility for featured local businesses and stories
  • Strengthened alignment between print storytelling and digital content
  • Improved consistency and rhythm across social media platforms

Skills Demonstrated

  • Social Media Strategy
  • Content Creation & Copywriting
  • Brand Voice Development
  • Community Engagement
  • Content Planning & Scheduling
  • Digital Storytelling

Professional Recommendation

During my internship with DavieLiFE Magazine, I supported social media management and content development for multiple clients. The following recommendation from DavieLiFE’s publisher reflects my contributions to the team and my work managing client social media content.

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