Born and raised in North Carolina, I fittingly attended the University of North Carolina at Chapel Hill, where I earned a Bachelor’s degree in Media and Journalism with a specialization in Advertising and Public Relations, along with a second degree in Communication Studies focused on Interpersonal Communication.

I currently work full-time at HIFI Agency, where I help bring campaigns, content, and client-focused solutions to life. I collaborate closely with media and creative teams to turn ideas into clear, effective communication that connects brands with their audiences.

Communication is what drives my work. I’m passionate about helping people and organizations express their ideas clearly, tell meaningful stories, and connect with the audiences they want to reach. Whether I’m developing a campaign, building a social strategy, or working directly with clients, I enjoy finding the most effective way to communicate a message.

Thank you for visiting. I’m excited to share my work with you. Below, you can read a few professional recommendations from colleagues, supervisors, and professors who have worked closely with me.

“Tatum quickly adapted to the fast-paced world of financial marketing and contributed significantly to our messaging and content strategy.”
Hunter Young
Founder, HIFI Agency

“Tatum was an incredible asset to our team—proactive, eager to expand her marketing skills, and always ready to contribute wherever needed.”
Ashley Sipe
Social Media Marketing Specialist, HIFI Agency

“Tatum is a hard worker and strategic thinker who collaborates with her peers and leads in the classroom. She will be an asset to any organization.”
Paige Ladisic Hamzik
Adjunct Professor, UNC Hussman School of Journalism and Media