Tatum Aleigh Davis

Davie Life Magazine

Overview

During my time as a Social Media Intern at Davie Life Magazine, I supported the publication’s digital presence by developing engaging social media content designed to strengthen community connection and expand audience reach. Davie Life Magazine is a local lifestyle publication highlighting businesses, events, and stories across Davie County, and my role focused on translating print storytelling into compelling digital experiences.

The Challenge

Davie Life Magazine sought to grow its social media presence while maintaining a consistent brand voice that reflected the publication’s community-centered mission. The team needed support creating regular content, increasing engagement, and using social platforms to extend the life and visibility of magazine features beyond print distribution.

Key challenges included:

  • Maintaining consistent posting across platforms
  • Increasing audience engagement with local content
  • Adapting long-form editorial stories into social-friendly formats
  • Strengthening brand awareness within the local community

My Role

As a Social Media Intern, I collaborated directly with the editorial and marketing teams to plan, create, and publish social media content.

My responsibilities included:

  • Developing social media content calendars
  • Writing captions aligned with brand voice and storytelling style
  • Designing and scheduling posts across platforms
  • Promoting magazine features, local businesses, and community events
  • Monitoring engagement and identifying high-performing content themes

Strategy & Approach

I focused on creating content that felt local, personal, and community-driven, aligning with Davie Life Magazine’s audience expectations.

Key strategic approaches included:

  • Story Extension: Repurposed print articles into bite-sized social content to increase readership.
  • Community Spotlighting: Highlighted local businesses and residents to encourage shares and organic engagement.
  • Consistency: Helped establish a steady posting rhythm to improve audience retention.
  • Audience-Centered Messaging: Crafted captions designed to spark conversation and community pride.

Execution

Throughout the internship, I:

  • Created promotional posts for new magazine issues and featured stories
  • Designed visually cohesive graphics aligned with brand identity
  • Wrote engaging captions encouraging interaction
  • Scheduled and managed posts to maintain platform consistency
  • Supported campaign promotion for local events and partnerships

Results & Impact

My contributions helped strengthen Davie Life Magazine’s online presence by supporting consistent content delivery and improving audience interaction.

Outcomes included:

  • Increased engagement through community-focused storytelling
  • Expanded digital visibility for featured local businesses and stories
  • Strengthened alignment between print and digital brand experiences
  • Improved consistency across social media platforms

(If you have metrics — engagement %, follower growth, reach, etc. — we should absolutely add them here. Even approximate improvements help.)

Skills Demonstrated

  • Social Media Strategy
  • Content Creation & Copywriting
  • Brand Voice Development
  • Community Engagement
  • Content Planning & Scheduling
  • Digital Storytelling