Monet Richardson Community Foundation
Overview
Led and supported integrated marketing and communications initiatives for the Monet Richardson Community Foundation, a North Carolina–based nonprofit focused on enhancing educational experiences for underserved students.
Efforts included strategic messaging development, media relations materials, long-form storytelling, digital content support, and a comprehensive communication audit. The work aimed to strengthen brand visibility, increase community engagement, and align messaging across platforms to support fundraising and program awareness. This included promoting the foundation’s annual 5K Run & Walk through coordinated social media messaging, event announcements, and community engagement posts.
Organizational Context
The foundation operates with a volunteer-led structure and limited internal marketing infrastructure. Clear messaging, consistent storytelling, and coordinated outreach were essential to building awareness and maintaining donor trust.
Primary objectives included:
- Increasing visibility for scholarship and backpack programs
- Supporting fundraising efforts for the annual “Running with the Angels” 5K event
- Strengthening emotional storytelling tied to the foundation’s mission
- Improving digital presence and communication consistency
Strategic Contributions
Media & Public Relations Materials
Developed professional communications materials to increase credibility and media readiness, including:
- A fact sheet outlining the organization’s mission, programs, and fundraising event details
- A press release announcing scholarship awards and highlighting student impact
These materials positioned the foundation as structured, mission-driven, and community-oriented.
Earned Media Coverage
Following the distribution of the press release above, the story was picked up by local media. Spectrum News covered the Monet Richardson Community Foundation’s scholarship initiative, helping increase community awareness of the organization’s work supporting local students.
Long-Form Storytelling
Authored a feature article highlighting the founder’s journey and the emotional impact of the foundation’s backpack program at MRCF.
The article used narrative-driven storytelling to strengthen donor connection and reinforce the human impact behind the organization’s work.
Communication Audit & Strategic Recommendations
Contributed to a comprehensive communication audit evaluating the foundation’s website, messaging clarity, social media presence, and overall brand consistency.
The audit included:
- SWOT analysis
- Platform evaluation
- Website usability assessment
- Strategic growth recommendations
Recommendations focused on improving messaging clarity, strengthening digital engagement, and expanding partnerships to increase awareness and long-term sustainability.
Social Media
As part of the Monet Richardson Community Foundation’s broader communications strategy, I developed and managed social media content designed to increase awareness of the organization’s programs and drive participation in community initiatives. This included promoting fundraising events, volunteer opportunities, and the annual 5K Run & Walk through a mix of informational posts, event announcements, and storytelling content.
Content focused on highlighting the foundation’s mission, encouraging community involvement, and maintaining a consistent and engaging brand presence across social platforms. The following examples highlight social media content developed to promote foundation initiatives, encourage event participation, and increase awareness of community programs.
Digital & Email Communications
Supported ongoing email messaging and social media content aligned with program promotion, event marketing, and fundraising efforts. Content emphasized mission clarity, community storytelling, and clear calls to action.
Event Marketing Support
Contributed communications support for the foundation’s annual “Running with the Angels” 5K Run & Walk in both 2023 and 2024. Efforts included promotional messaging, outreach support, and content designed to increase event participation and fundraising visibility.
Impact
The integrated communications approach strengthened the foundation’s brand consistency and messaging alignment. Efforts supported fundraising success, including the 2023 “Running with the Angels” 5K, which raised approximately $20,000 — meeting their goal.
The communications materials and strategic recommendations provided a foundation for sustained growth, improved digital presence, and deeper engagement with donors, volunteers, and community partners.
Tatum Aleigh Davis 